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by Alex Garofolo, 13 January 2015
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In 2000, I visited the municipality of Rotorua, New Zealand. A great town
with an amazing flag. The flag was black with a stylized white R that was
roughly the size of the entire rectangle. I've been searching unsuccessfully
for an image of it for quite some time, so I contacted the city's tourism
office.
Kaye Clarke (Managing Director Stay and Play – New Zealand
Tourism Connections) was very helpful in her response.
"We were looking
to modernise the council logo for our letterheads from the City Coat-of-Arms,
the farmer and the Maori, with Tatau Tatau (we together) underneath it being
used at the time, which some officers in council, felt it was dated for
letterhead use. We called for ideas from graphic artists and the stylised R
was the one we chose, as the R simply stood for Rotorua and the rings going
out from it, represented the rings you see going out from boiling mud, which
is synonymous with Rotorua. So it was quite simple and readily accepted." —
former mayor Grahame Hall.
They attached a jpg of the letterhead logo.
If you remove the text "Rotorua District Council" and extend the R portion
from square to rectangle, you have the flag of the town. It's really quite
something, but it's been 14 years since I saw that flag.
Alex Garofolo,
13 January 2015